About me

I’m Tom Wright, a product marketer with a passion for building and selling products that customers actually want. With years of experience working for some of the biggest names in sports and fitness—including Gymshark and TaylorMade—I’ve seen firsthand what makes a product thrive in the competitive world of e-commerce.

At Antihero, I share the strategies, insights, and trends that help brands create and sell products that fly off the (digital) shelves. Whether you’re a startup looking to break into the market or an established business aiming to scale, my goal is to help you turn great ideas into products that sell.

What I Do

I specialize in:

• Product Marketing: Positioning products for success by understanding customer behavior and market trends.

• E-Commerce Strategy: Crafting strategies to sell more online, whether through DTC, marketplaces, or social commerce.

• Insights & Market Analysis: Identifying the next big thing before it happens, so brands can stay ahead of the curve.

Why antihero?

I’ve spent my career launching products for major international brands, learning what works (and what doesn’t) in real-time. Antihero is about finding great products and ideas that stand-out, connect with customers and sell. My experience allows me to cut through the noise and focus on actionable, proven strategies that drive sales.

Through blogs, free resources, and expert insights, I help brands and marketers sell smarter, not harder.

Let’s Build Something That Sells

If you’re serious about growing your e-commerce business, you’re in the right place. Dive into my blog, grab a free resource, or connect with me to start turning your products into success stories.